Experience

Freelance UX & Visual Design

August 2017 - Present

Head of Design and Creative - PetFlow.com / Phillips Pet

December 2015 – August 2017

  • Led team in overhauling UX across the entire consumer-facing platform by redefining categories, optimizing checkout through A/B testing, re-designing homepage, product detail and list pages, and establishing a strong design system

  • Collaborated with marketing team to create advertising and promotional graphics to increase AOV and drive company to profitability

  • Saved $150K+ by re-designing PetFlow’s branding in-house which included establishing a complete visual design system - logo, pattern library, shipping graphics, custom packing tape, universal color usage, language and photography/lifestyle imagery

  • Supervised creation of all branding, marketing, promotional and sales material

  • Supervised design and production for booth displays for several major industry trade shows

  • Supervised all email marketing designs, asset production and secured all variations for A/B testing through our email marketing platform increasing average profit margin in email channel by 23% in three months

  • Led design on custom landing pages and advertising campaigns in collaboration with marketing which grew a new-to-market CPG brand’s sales run-rate revenue by 10x in 8 months

Senior Product Designer - Crowdtap

March 2015 – December 2015

  • Created user flows, wireframes and redesigned UI/UX for Crowdcast, the B2B enterprise aggregation and reporting platform that surfaces top user-generated content (UGC) for consumer packaged goods (CPG) clients like Banana Boat, Campbell’s Soup and Kleenex

  • Designed Crowdtap brand book and updated its visual identity for both digital and print media

  • Re-designed all transactional email communication for the B2C platform

  • Created user flows, wireframes and designs for the B2C platform

Lead Designer - MOAT

February 2011 – February 2015

  • Designed Moat Live, a product which animates live advertiser campaign data on online publishers like Forbes and AOL

  • Designed UI/UX features and functionalities for all of Moat’s B2B digital products

  • Designed all aspects of Moat’s inaugural Attention.io Executive Summit, which include the event logo, badges, attendant gifts, programs, presentation slides, and signage while interfacing directly with vendors to obtain deliverables from concept through completion

  • Produced and designed widely delivered presentations for the CEO and Co-Founder for sales pitches and board meetings

  • Animated Nasdaq’s Times Square large scale outdoor video billboards for an advertising week Moat/Nasdaq event and was also solely responsible for branding, designing and animating all event graphics

  • Interfaced directly with the development team to execute assignments from concept through completion

  • Created all internal and external branding, marketing, sales and promotional material

Freelance Designer – Gestalters & Byte Dept., NYC

August 2009 - 2015

  • Designed Byte Dept. logo and corporate identity

  • Designed an e-commerce boutique for Felice Dee, based on the Magento platform

  • Created web site and graphics for the Street Eats iPhone app

  • Animated a promotional video for Venturneer, a mentoring program for entrepreneurs

Lead Designer – Instinctiv

September 2010 - February 2011

  • Designed web site, content, corporate identity, and collateral for the mobile and desktop application

  • Designed and executed wireframes for all online media

  • Designed and animated corporate presentations

Visual Designer – Fly Communications

October 2009 - September 2010

  • Created web site re-designs for several Scholastic online book sites

  • Illustrated and designed supporting collateral for Baby Sitters Club and the Dear America book series Teachers’ sites

  • Designed and animated web banners for Expo Markers

  • Developed and created advertisements for Marks, Paneth & Shron Financial Services

Freelance Designer – Bodden Partners & Happen Studio

January 2009 - September 2009

  • Designed web promotions and graphic e-mails

  • Created static and animated digital advertising campaigns

  • Produced and animated corporate presentations

  • Created animated and static digital advertising for Israel Ministry of Tourism

  • Designed digital advertising for Celebrity Tables and Golden Blossom Honey

  • Developed logos for Best Celebrity Events

Education

Parsons School of Design

September 2005 - May 2009

  • BFA Communication Design

  • Dean’s List (all semesters)

  • Valedictorian

Skills

AI Image Generation, Adobe Firefly

Illustrator, Photoshop, InDesign, Lightroom, AfterEffects

Sketch, Figma

Keynote, Powerpoint, Google Workspace Applications

Lifestyle and Product Photography

Languages

French and German Basics